PR- AND PARTNERSHIPS01- FIND
Identified relevant brands, campaigns and partnership opportunities for talent.
02 - POSITION
Strategically positioned talent to brands by identifying the overlap between their identity, audience and content and what the brand was looking to achieve.
03 - PITCH
Created strong pitch decks, media kits and collages used in out-bound pitching towards brands and presenting talent for collaborations.
04 - NEGOTIATE
Handled rates, deliverables, usage rights, timelines and agency fees.
05 - MANAGE
Coordinated communication between talent and brands from initial conversation to completion. Handled all in-bound for talents.
06 - BUILD
Focused on creating relationships that develop beyond one-off campaigns, and into long-term partnerships.
What has this actually looked like?
I joined Groove Intl. as an intern and grew into a leading role across our talent and PR department, working with managing and developing our agency roster.
Over the past year, I’ve scouted and onboarded talent, managed creator relationships, built and pitched brand partnerships, negotiated deals and supported campaigns, seedings and gifting across fashion, beauty and lifestyle.
Coming from a background in digital marketing and social media, I’ve not only brought a broader perspective to my work, but found a field where I genuinely thrive. Combining strategy, creativity and relationship building to connect the right people, brands and opportunities is where I feel most in my element.