As an Oslo-based brand, the concept of this shoot was rooted in capturing the essence of an “Oslo summer.” Shopify insights showed that the primary audience is concentrated in Oslo, which formed the foundation for the creative direction. The goal was to create a visual universe for DRØM that feels both familiar and aspirational.

The shoot portrays a “day in the life” of a group of friends in their 20s, spending a carefree summer day together in the city. The sunglasses act as the natural focal point throughout. Not just a functional accessory, but a defining style element that ties the playful, urban energy together and reflects the vibrant atmosphere of summer in Oslo.