DRØM studios

As the Social Media Manager for DRØM Studios, I focused on creating content that felt both personal and relatable, while staying true to the brand’s visual identity. I paid close attention to making sure the feed reflected the brand’s tone and aesthetic – without feeling overly polished. The goal was to communicate an authentic brand through content the target audience could genuinely connect with.

Growth metrics

Screenshot Instagram analysis tool

During my time with DRØM Studios I developed and executed a content strategy focused on relatable visuals, consistent communication, and closer alignment between social media and webshop activity. My main platforms were Instagram and TikTok, with a focus on building brand presence through organic content and influencer collaborations.

In the past 90 days from today (13.06.25), compared to the same timeframe last year:

  • Total webshop sales increased by 111%

  • Gross sales increased by 89%

  • Orders fulfilled increased 67%

SS25 Launch shoot (feb. 2025)

Campaign development and creative direction

Working with a small business, many of the tasks are shaped along the way. One of my most central responsibilities has been to develop campaigns and take on the role of creative director. In addition to creating everyday, organic content for social media, I have organized and led professional photoshoots for both the launch of a new collection and and a summer campaign.

This work was essential for the brand’s positioning, especially as an evolving brand. While casual, organic content creates authenticity and closeness with the audience, professional campaign material ensures consistency, builds brand identity, and communicates a clear story. Having a visual universe under an overarching theme or agenda makes the brand appear more credible and aspirational, something that’s especially important for a lifestyle and fashion-related product such as sunglasses.

These shoots provided high-quality assets that could be used across channels, strengthening recognition and giving the brand a more polished and professional expression, also contributing to increased brand trust.

Let´s be honest, these are probably the numbers that say the most. Actual conversions, not just cute content ;)

TikTok

In addition to Instagram, I also built up DRØM’s TikTok account from scratch, as the brand didn’t have a presence there before. TikTok was an ideal platform to reach DRØM’s audience, and my goal was to create a more personal and informal presence.

While the Instagram feed featured different faces and styles, I chose to make the TikTok channel more direct and relatable by putting myself in front of the camera. I produced mini vlogs, “get ready with me” clips and humour-based videos, content types typical for TikTok that help build closeness and connection with followers.