DRØM studios

As the Social Media Manager for DRØM Studios, I focused on creating content that felt both personal and relatable, while staying true to the brand’s visual identity. I paid close attention to making sure the feed reflected the brand’s tone and aesthetic – without feeling overly polished. The goal was to communicate an authentic brand through content the target audience could genuinely connect with.

Growth metrics

Screenshot Instagram analysis tool

During my time with DRØM Studios I developed and executed a content strategy focused on relatable visuals, consistent communication, and closer alignment between social media and webshop activity. My main platforms were Instagram and TikTok, with a focus on building brand presence through organic content and influencer collaborations.

In the past 90 days from today (13.06.25), compared to the same timeframe last year:

  • Total webshop sales increased by 111%

  • Gross sales increased by 89%

  • Orders fulfilled increased 67%

SS25 Launch shoot (feb. 2025)

Let´s be honest, these are probably the numbers that say the most. Actual conversions, not just cute content ;)

TikTok

SS25 Collection Launch

In addition to Instagram, I also built up DRØM’s TikTok account from scratch, as the brand didn’t have a presence there before. TikTok was an ideal platform to reach DRØM’s audience, and my goal was to create a more personal and informal presence.

While the Instagram feed featured different faces and styles, I chose to make the TikTok channel more direct and relatable by putting myself in front of the camera. I produced mini vlogs, “get ready with me” clips and humour-based videos, content types typical for TikTok that help build closeness and connection with followers.

Ahead of the launch of DRØM Studios’ new collection, I planned, creatively directed and executed a campaign shoot. I also created a social media plan to build interest in the days leading up to launch. The goal was to capture the collection’s vibe through fresh, relatable visuals and to roll out content that felt consistent across platforms, from teaser posts to launch day highlights.