Event content for adax

Groove Intl. has partnered with ADAX across multiple seasons, supporting the brand through 360° event production around key moments. During my time with Groove, I have joined during two major events: Copenhagen Fashion Week and an event in Amsterdam. While the wider team handled event production and execution, I have been responsible for the content side, capturing the events in real time and creating social-first assets for ADAX.

MY ROLE:

  • On-site content creation across photo and video

  • Capturing event atmosphere, details, guests and brand moments

  • Creating social-first content for ADAX

  • Conducting short interviews with attending talent and guests

  • Identifying and capturing moments suitable for Reels, Stories and other social formats

  • Working alongside the event production team to ensure content needs were covered throughout the event

Showreel - event content