At the start of my internship at UTRO Agency, I helped develop the visual identity for the sunglasses brand DRØM Studios. I worked independently and had a lot of freedom to shape the look, tone and direction. Using audience insights, I shaped a clear brand concept, which formed the basis for a new social media strategy with a focus on authentic and engaging communication. The project gave me valuable experience in building a brand from concept to execution.

I chose to develop a visual identity with a playful, trendy, “cool-girl” inspired aesthetic, using warm colours and a timeless feel. This direction was based on clear demand from the target audience and tapped into an aesthetic that already had strong presence and engagement on social media.