Recently, I’ve been working on a small (and ongoing) passion project where I’m developing the brand identity for a fictional non-alcoholic wine label. It’s the kind of creative work I genuinely love doing in my free time, so I wanted to include it here even though it’s not fully finished yet.

In this fictional launch, my focus is on telling a story. As the moodboard shows, I’m going for a slightly chaotic but intimate vibe that most of us can relate to – great dinner parties with good friends. From photos of beautifully set tables and guests early in the evening, to snapshots of the aftermath: the mess, the spills and the mountain of dishes. It’s all about sparking a feeling that feels real and familiar to the consumer.